Permitted advertising and promotion
4.
—(1)  Regulation 3(1) does not apply to —
(a)
the making or exhibition of any directional sign;
(b)
the use of any brand name, trade mark or service mark of a casino for the purpose of promoting or identifying any goods or services unconnected with the casino which are manufactured, distributed, marketed or provided by the casino operator;
(c)
the publication or dissemination of any interview or media release which —
(i)
complies with regulation 5(2)(a) to (e); and
(ii)
has been approved under regulation 5(1)(a), unless the person publishing or disseminating the interview or media release has been informed by the person giving it that it is impracticable in the circumstances to obtain such approval; or
(d)
the public acknowledgment of any donation to or sponsorship of any cause or event, or of any subscription to a product or service, which —
(i)
complies with regulation 6(2)(a) to (d); and
(ii)
has been approved under regulation 6(1)(a), unless the person acknowledging the donation, sponsorship or subscription has been informed by the person who made or carried out the donation, sponsorship or subscription that it is impracticable in the circumstances to obtain such approval.
(1A)  The Authority may approve the publication or distribution of a casino advertisement or the carrying out or offering of a casino promotion in any of the following forms:
(a)
the publication or distribution of any printed publication whose principal market is not Singapore;
(b)
the publication or distribution of a limited advertisement in any of the circumstances referred to in paragraph (2);
(c)
the publication, or the rendering accessible of a casino advertisement on or from an Internet website of the casino operator if, and only if —
(i)
the advertisement does not contain anything that can reasonably be regarded as being directed primarily at or having particular appeal to persons resident in Singapore; and
(ii)
the advertisement is a limited advertisement;
(d)
the carrying out or offering of a casino promotion directed primarily at tourists;
(e)
doing any of the following within the casino premises:
(i)
publishing a casino advertisement which is not visible or perceptible to persons outside the casino premises;
(ii)
distributing any printed notice or printed publication which contains a casino advertisement, or any object which is a casino advertisement by virtue of paragraph (c) of the definition of “casino advertisement”;
(iii)
carrying out or offering any casino promotion, including any casino promotion where points, credits or rewards may be redeemed outside the casino premises.
(2)  The circumstances referred to in paragraph (1A)(b) are —
(a)
the exhibition of a limited advertisement on a billboard or signboard placed within the premises of Changi Airport, Marina Bay Cruise Centre Singapore, International Passenger Terminal at HarbourFront Centre or within the premises of a tourist information centre managed or approved by the Singapore Tourism Board;
(b)
the publication of a limited advertisement in a printed notice or printed publication that can reasonably be regarded as directed primarily at or as having particular appeal to tourists;
(c)
the distribution of a printed notice or printed publication referred to in sub-paragraph (b) containing a limited advertisement —
(i)
within any designated site;
(ii)
within any hotel registered as such under the Hotels Act (Cap. 127);
(iii)
within the premises of Changi Airport, Marina Bay Cruise Centre Singapore or International Passenger Terminal at HarbourFront Centre;
(iv)
within the premises of a tourist information centre managed or approved by the Singapore Tourism Board; or
(v)
within the premises of a designated tourist attraction;
(d)
the distribution by a person of a printed notice which contains, or the sending by electronic means of, a limited advertisement to another person outside Singapore or whom the first-mentioned person reasonably believes —
(i)
to be a tourist; or
(ii)
to be a premium player or to have a valid annual membership of a casino under section 116(1)(b) of the Act.
(3)  In paragraphs (1A) and (2), “limited advertisement” means a casino advertisement that, in the opinion of the Authority, complies with all of the following requirements:
(a)
the advertisement contains factual information only;
(b)
the factual information in the advertisement is accurate and capable of being substantiated, and would not, whether by itself or by the deliberate omission of material information, reasonably result in a person being deceived or misled;
(c)
the advertisement does not contain any information on the games played in a casino, the playing of games in a casino or the winnings of patrons of a casino, including any testimonial from any patron on his winnings from playing any game in a casino; and
(d)
the advertisement does not contain any express or implied inducement, suggestion or encouragement to play any game in a casino.
(4)  Without prejudice to paragraph (1A), the Authority may, in its discretion, approve —
(a)
the publication or distribution of a casino advertisement; or
(b)
the carrying out or offering of a casino promotion,
which does not fall within one of the forms of advertising or promotion under paragraph (1A).